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Bound to Be Creative

Women's Handmade Hats and Accessories

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October 19, 2016

Why I re-branded

website-social-media

My story of re-branding is more than just a new look. It’s a story of passion for hats, passion for my customers and whole heck a lot of drive. Although I work in the downstairs level our home….there’s something about being connected to all that’s around me.  Yes, my space is beautiful, bright and effecient and it totally rocks, but it’s so much more than a space.

A labor of love.
From three dollar a yard fabric covering my studded walls, no ceiling and rickety countertop desk system from my parents former lumber yard (seriously, like 30 years old), it’s the reason I am grateful to have built my business over time coming from the roots that have served me well over the years.  Re-branding was scary at first. All the questions were there…Do I design a new logo? A new website?  More products? These questions and more ran through my head for a good two years until one day I said, “it’s time.”  From that day forward (and a whole bunch of popcorn and coffee), it’s been a wonderful journey to finally have the look and feel that I desired. It’s a new look and better navigation,  but it’s so much more than just new colors and cleaner website. It’s deeper, something personal that I wanted to invite in. I deisired to harness the countless wonderful times of meeting all of you at my booth and in my studio and put it into a personal package with nice big bow on it that shoots out streamers and balloons when you open it!!! (can you see the confetti? me too!!). If you haven’t guessed by now, I’m a visual person.

You are worth it.
Bound to be Creative rebrand is based on creating an experience for you. Whether reading my blog or stopping over to my home-studio to get fitted for a hat, I want you to experience what you deserve…. a hat you will love forever with a dash of humor and whole lotta fabric side dishes. This experience is a chance to get to know you and your style – it’s not just a hat, you’re wearing an expression of you!

New, exciting and moving forward.
This re-brand has me all toasty and comfy under my hat as I begin this journey.  Something fresh is the new Free Bonus Email Series! This email course is all about being the hat person you already are. It’s an easy read that will take your hat wearing from “meh” to “Yes!”.  From a face shape guide to learning how to accessorize like a pro, you won’t want to miss this series – find it here!

A blog is something new, too!  I love to write and it gives me a chance to share with you all…well, me!  Not just the hat-maker-designer on repeat.  I’m dedicated to my family, husband and life.  Find fresh ideas on being creative in your own life as I share what keeps me centered and….fresh!  I hope you will stay tuned and take this journey with me!

Bound to be….. filled.
Shelly

 

Filed Under: Blog, Get Creative

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About the maker

Bound to be Creative® hats are more than just hats, they’re a creative and personal connection to your unique personality and one of a kind style. Created with intention, purpose and trust, your custom handmade hat encourages you to express yourself with confidence and sends a message of “I can wear hats!”. From one hat lover to the other, I will help you find a hat that you’ll wear, a hat that’s a comfortable fit for your head, and a hat that nudges you to be your best self with the wardrobe you already have. Purposefully handmade in Minnesota. More about your hat expert...

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About your Maker

Hiya there! Tired of your baseball hat already? Yep, thought so. This fellow hat-lovin’ Minnesotan-gal is at your service. With a huge passion for comfortable and flattering hats and years of hat wearing ability, I take your ho-hum average baseball hat days and transform them into self-assured, cute hat badass self days. More about your hat expert...

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Bound to be Creative®
Oh hey! Did I tell ya that fabric is my sixth chil Oh hey! Did I tell ya that fabric is my sixth child? Yep, but you probs already knew that. The new fabrics for the Sister Newsboy are soft, versatile and a quick pick-me-up on a crappy day—just like my kids! Check reels to get up close. 

#keepitreal #foryou #fyp #mood #new #foryoupage
Took me way too long to make this reel…but the S Took me way too long to make this reel…but the Sister Newsboy Hat is worth it. NEW Collection is up! These colors are the shiznit…I’m partial to Grandpa’s Plaid. 😏
New Sister Newsboy hats are up and they’re fabul New Sister Newsboy hats are up and they’re fabulous! Curated colors takes the guess work outta of color matching. The OG of Bound hats that gives you an adorable excuse to go get the groceries …when no one else will. 😆😏 #newcolors #og #fyp #foryourpage #foryou #
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