My story of re-branding is more than just a new look. It’s a story of passion for hats, passion for my customers and whole heck a lot of drive. Although I work in the downstairs level our home….there’s something about being connected to all that’s around me. Yes, my space is beautiful, bright and effecient and it totally rocks, but it’s so much more than a space.
A labor of love.
From three dollar a yard fabric covering my studded walls, no ceiling and rickety countertop desk system from my parents former lumber yard (seriously, like 30 years old), it’s the reason I am grateful to have built my business over time coming from the roots that have served me well over the years. Re-branding was scary at first. All the questions were there…Do I design a new logo? A new website? More products? These questions and more ran through my head for a good two years until one day I said, “it’s time.” From that day forward (and a whole bunch of popcorn and coffee), it’s been a wonderful journey to finally have the look and feel that I desired. It’s a new look and better navigation, but it’s so much more than just new colors and cleaner website. It’s deeper, something personal that I wanted to invite in. I deisired to harness the countless wonderful times of meeting all of you at my booth and in my studio and put it into a personal package with nice big bow on it that shoots out streamers and balloons when you open it!!! (can you see the confetti? me too!!). If you haven’t guessed by now, I’m a visual person.
You are worth it.
Bound to be Creative rebrand is based on creating an experience for you. Whether reading my blog or stopping over to my home-studio to get fitted for a hat, I want you to experience what you deserve…. a hat you will love forever with a dash of humor and whole lotta fabric side dishes. This experience is a chance to get to know you and your style – it’s not just a hat, you’re wearing an expression of you!
New, exciting and moving forward.
This re-brand has me all toasty and comfy under my hat as I begin this journey. Something fresh is the new Free Bonus Email Series! This email course is all about being the hat person you already are. It’s an easy read that will take your hat wearing from “meh” to “Yes!”. From a face shape guide to learning how to accessorize like a pro, you won’t want to miss this series – find it here!
A blog is something new, too! I love to write and it gives me a chance to share with you all…well, me! Not just the hat-maker-designer on repeat. I’m dedicated to my family, husband and life. Find fresh ideas on being creative in your own life as I share what keeps me centered and….fresh! I hope you will stay tuned and take this journey with me!
Bound to be….. filled.
Shelly
